Mike Byrd

4/29/2014

Research Methods

-          Observational  research.  To see how someone with that much money had decided to make their billiard parlor inside their large home.   Research finding concluded that this person used antique furnishings to aesthetically unite his billiard room.   All pieces of furniture were purchased from an antique dealer in England.   The pieces he selected were from the 1880’s to the 1920’s.  

-          Market research.   By documenting the product line of three of the largest pool table manufactures (Brunswick, Legacy, and Olhausen) I was able to spot deficiencies in the product line.   In this case lighting was not included in any of the three companies product lines, however Brunswick did have a link to lighting which  had appeared to be under construction.  

-          Unconventional research.   Phone calls were made to billiard table manufactures to receive first hand insight to how the companies handle with individual customer needs.

-          Textual Research.   While talking with these billiard manufactures I was mailed some catalogs to see how they present their product to customers all around the country and world.   Their use of digital renderings and photo shop together was not all that believable to the experienced 3d renderer and photo shop enthusiast.